I guess brands, like Wendy's, are especially desperate to have a viable presence in social media, so they are willing to try anything. By glomming onto Bacon's large fan base through their Applewood Smoked Bacon Burger, Wendy's is sponsoring a contest on twitter called "The Bacon Hunt". It's not rocket science, that's for sure. By following @UrBaconMeCrazy and using the hashtag #bacon, and tweeting updates about bacon, the user has a chance to win $2000.

Having just said in my last post (http://bit.ly/4AlWM5) that Twitter never did contests, I must now recant that--but only partially. Though the contest is on twitter, it is feeding directly to Wendy's Facebook Page (http://www.facebook.com/wendys) where they hope to garner more fans. I have to assume they felt Twitter alone would not be as effective.

We'll watch how successful it is, but so far they have garnered 1300 fans since Monday, according to AdWeek (http://bit.ly/2RmdsD).>

Not a huge campaign so far, but they have done three smart things:
1. Tied to Facebook where they can leverage the relationship more effectively
2. Tied into an existing already wildly popular presence: Bacon (tho it's sad to have to acknowledge this fact)
3. Generated lots of buzz around the campaign.