Number 6

 Mad Men Ad Facebook App   (PER, RWA)

If you love great tv, you probably love MadMen and can't get enough of their incisive wit and '60's styling. Greenberry, an agency in the Netherlands, came up with a brilliant Facebook app that allows users to create a Mad Men-themed ad that incorporates their personal data after completing a creative brief and choosing one of the cool templated designs. And what's even better, the best ads appeared in the Dutch print magazine, BLVD Men, and on billboards in Amsterdam. It's perfectly on brand, yet still allows users to personalize the content. How cool is that? 

<p>MAD MEN AD 

No 5

El Norte Beer: The Best Excuse Ever  (RWA, LBS)

There's just so many reasons to love this campaign because it solves one of the age old issues between Men and Women with first world problems. Men like to go out and drink with the guys, especially after they're married or settled down, women ..not so much.  So Norte Beer takes the guilt out of going out drinking..not that I condone it, but it's perfect for a beer company.  Every time they had a beer, the guys would put the bottle cap into the collection jar, and it would count towards a minute of good deeds sponsored by El Norte. In all 50,000 minutes were donated to restore schools, improve parks, clean up lakes and plant trees. What girl would complain about their guy contributing to those lofty goals? The perfect excuse. 

Click here to see Part 1 and Part 2 of My Top Ten Digital Campaigns for 2011

Although this article (http://bit.ly/4IRvTy) has a sensationalist subhead, there is only one line in the article that relates to that statement. I quote "our research shows that even more than Twitter, people are using social network status updates -- mostly Facebook -- for these same sorts of connections."

This is a theme I've been exploring for a couple of months now. Here's my original post from Nov. 11: Is Facebook the inevitable social portal? http://tinyurl.com/yjgv9pp

Put simply, Twitter is going to go away. It's easy to figure out how to use it, but most folks can't figure out why to use it. Having been on twitter for almost two years, I love it but I notice the adoption rate over that time, despite Ashton Kutscher, is nothing compared to the rise in Facebook users. People get Facebook..it's about friends. Twitter is about business.

I have no doubt that Facebook will absorb all of Twitter's functionality soon; they just incorporated the retweet feature. And doubtless, everyone on Twitter already has a Facebook page. In fact, one person I follow, Matt Singly (@mattsingley) who has 32,000 followers on Twitter, posts to both Facebook and Twitter simultaneously.

That is the future.

We will tire of maintaining multiple tools. When I can port my fellow Tweeters to Facebook, and maintain those connections there, I will do so, I just hope I'll be able to retain the conversations and friends I've met on Twitter, because they represent a very diverse amalgam of brilliant, educated, humorous people and and I will miss them if they go away completely.