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A few of the ICrossing producers meet to welcome Monica from the SF office at Gjelinas on Abbott Kinney

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Filed under  //   advertising   digital economy   icrossing   Marketing  

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Behind the Scenes of the Old Spice Commercial---Want to find out if it was done in a single take?

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Filed under  //   advertising   Marketing   old spice  

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Outrageous. Carat Ad Agency and Facebook force man to give up name for vanity URL

This is bad, really bad. The man’s name in question is “Harman Bajwa” — Remember his name is literally Harman...Read more...

http://www.tribbleagency.com/?p=6676

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Filed under  //   advertising   facebook   Marketing   social media  

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Ad Age: Facebook is the new Twitter

Although this article (http://bit.ly/4IRvTy) has a sensationalist subhead, there is only one line in the article that relates to that statement. I quote "our research shows that even more than Twitter, people are using social network status updates -- mostly Facebook -- for these same sorts of connections."

This is a theme I've been exploring for a couple of months now. Here's my original post from Nov. 11: Is Facebook the inevitable social portal? http://tinyurl.com/yjgv9pp

Put simply, Twitter is going to go away. It's easy to figure out how to use it, but most folks can't figure out why to use it. Having been on twitter for almost two years, I love it but I notice the adoption rate over that time, despite Ashton Kutscher, is nothing compared to the rise in Facebook users. People get Facebook..it's about friends. Twitter is about business.

I have no doubt that Facebook will absorb all of Twitter's functionality soon; they just incorporated the retweet feature. And doubtless, everyone on Twitter already has a Facebook page. In fact, one person I follow, Matt Singly (@mattsingley) who has 32,000 followers on Twitter, posts to both Facebook and Twitter simultaneously.

That is the future.

We will tire of maintaining multiple tools. When I can port my fellow Tweeters to Facebook, and maintain those connections there, I will do so, I just hope I'll be able to retain the conversations and friends I've met on Twitter, because they represent a very diverse amalgam of brilliant, educated, humorous people and and I will miss them if they go away completely.

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Filed under  //   Ad Age   advertising   facebook   interactive   Marketing   social media   Twitter  

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an excellent compilation: The Most Relevant Brand Identity Work of the Decade from "Brand New"

http://bit.ly/6vM5gs

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Filed under  //   2009s   advertising   best advertising   Marketing   trends  

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The coolest business card ever. So very 1960's. Don't you think? #MadMen #advertising

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Filed under  //   advertising   MadMen  
Posted from Los Angeles, CA

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RT @simonmainwaring Gary GIlmore's execution is inspiration for Nike tag line Just Do It .Interview w/ Dan Wieden

http://bit.ly/F36oV

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Filed under  //   advertising   Marketing   nike   weiden  

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The absolute best Holiday Card of 2009 from Mother Agency in the UK.

The combination of humor and irony would be enough, but this card embodies the true spirit of the holidays. It's very memorable and will make you smile, even though the hoildays are over.

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Filed under  //   advertising   holiday   Marketing   video  

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the best presentation I've seen in a long time: Digital Strangelove or how I learned to stop worrying and love the internet

http://bit.ly/3F6Nxi

by David Gillespie, Acct. Director at Mclaren McCann

There are simply too many gems in here to mention them all, but a few that I can highlight:

We're confusing growth with growing up.
Presenting the internet which was formally known as social media which was formally known as the internet.
Content is free. Attention is priceless.
Data is the bank. Meaning is the currency,
Now we operate in the Intention Economy.
Connect your audience and tell their story. Then they will tell yours. Because they will be the same.

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Filed under  //   advertising   digital economy   facebook   internet   twitter  

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A-B-C. A-Always, B-Be, C-Closing. Always Be Closing.

"Glengarry Glen Ross" is without doubt one of my favorite movies--it gets a 98% from Rotten Tomatoes (http://www.rottentomatoes.com/m/glengarry_glen_ross/) , and David Mamet is one of my favorite writers. There are so many memorable moments in this movie, but I can watch this brutal scene of Alec Baldwin as Blake railing at Jack Lemmon and Ed Harris over and over again. And I wouldn't ever attempt to rewrite Mamet, but in trying to relate these powerful words to my life, I keep thinking instead of A-B-C. A-Always, B-Be, C-Closing. Always be closing, I would say A-B-T, A-Always B-Be T-Tweaking. Always Be Tweaking.

I love creating, refining, making things come to life in a fluid and flexible way. It's very much like a journey, once you begin you know where you're going, but how you get there, the twists and turns you must take, are not always clearly defined. And I know so well that with each new twist and turn, something I hadn't thought of can become integral to the end product, making it richer in a way I hadn't anticipated from the start. So one thing I'm sure of is I enjoy the serendipity of the process, and if I can, I will avoid working for any Alec Baldwins. otherwise I may end up with a set of steak knives, or worse, a product with no soul.

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Filed under  //   advertising   David Mamet   Glengarry Glen Ross   Madmen  

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