Thanks Facebook: social media inspires compassion in companies this holiday season
A new found altruism?
It's interesting how social media has affected brands and their marketing initiatives Has anyone noticed?
Because the hard sell doesn't work any more, because you can't merely push a campaign at consumers and hope they notice, because the days of MadMen marketing kings are gone, there is a new altruism in companies this holiday season..and it's being ushered in through everyone's new communications channel, social media.
Now companies can't wait to prove how charitable they are in order to generate awareness, and social media is providing them the tools.
Lands End is supporting a used coat drive in Boston (http://www.bigwarmup.com/), Travelocity is promoting carbon offset, (http://bit.ly/8HedMs) Stella Artois is selling environmental awareness (http://www.youtube.com/user/stellaartois), Starbucks is supporting World Aids Day (http://bit.ly/4RrTW7) and Coke is turning Copenhagen into Hopenhagen (http://bit.ly/4GcI8u). It's truly wonderful. The US consumer accounts for approximately 83% of all charitable donations and it's a great thing if corporations want to increase their percentage too.
Thanks Facebook!
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