Number 4

State Farm Chaos in Your Town  (PER, LBS)

Tapping into our love of blockbuster movies is a great place to start for any company, but could easily be a stretch for an insurance company like State Farm. However, their microsite, Chaos in Your Town,  allows you to create a customized movie once you enter your name and address that's a real smash hit. Integrating with Google Maps, the app displays a huge scary monster stomping down your street and destroying your home before your eyes. And since State Farm provides home insurance, what a innovative and engaging way to send the message about their protection services. You'll love the surprise ending!

Number 3

KLM Flight to Miami  (RWA)

For a second time on this list, I am highlighting a KLM promotion.  They just keep getting it right. When they announced a new route from Amsterdam to Miami in March, one of their twitter followers asked if they would change the inaugural flight date to coincide with a music festival there. KLM said yes if the flight filled up with enough folks going to the festival. Within 2 hours, the flight was filled! And not only did KLM change the date of the first flight, they hosted a dance party on the plane for all the festival goers. A party on a plane…that's certainly a first! They were even awarded a Guinness World Record for hosting the highest altitude dance party ever! KLM's responsiveness to their customers is quite unique and undoubtedly goes a long way towards cultivating a very loyal cadre of flying fans.  Congrats KLM!

http://greatfinds.icrossing.com/ten-takeaways-from-omma-mobile/

image is Adidas miCoach app

Thanks to the Joy of Tech.

http://blog.zagat.com/meet-the-mayor-of-huckleberry-cafe-and-bakery