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Heather White-Laird

Producer, Blogger, Social Media Sophisticate. This blog is to learn and share ideas around digital marketing and innovation and wherever else it may lead.

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July 23, 2010

Old Spice Commercials Drive Sales DOWN by 7%--here's why

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Picture_4

Smart post from @journik. Was W & K so concerned with their own creativity and the medium that they forgot the product, the target audience and the brand positioning?

Marshall McLuhan may still be right.

http://journik.posterous.com/viral-old-spice-commercials-by-weiden-kennedy

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  • Marketing
  • digital economy
  • old spice
  • social media
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February 18, 2010

Behind the Scenes of the Old Spice Commercial---Want to find out if it was done in a single take?

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  • Marketing
  • advertising
  • old spice
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