executive creative producer at icrossing. I am constantly exploring the times and spaces in between things. This blog is to learn and share ideas around digital marketing and innovation and wherever else it may lead.
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social media
How E-tailers Should Leverage the Foursquare Model
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My Town, the foursquare killer? I'm beginning to hate them both.
With over 500,000 users, and 6 check ins per second, as opposed to foursquare's 1 check in per second, this come from behind geo location app may over take foursquare. After playing with it for a few days, it's basically Farmville for the phone, a most odious idea. At this point, with my inbox stuffed with emails from Twitter, Facebook and now foursquare and Gowalla, the last thing I need is another tool telling me where someone is. Read more here; http://www.washingtonpost.com/wp-dyn/content/article/2010/01/14/AR2010011403377.html
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Outrageous. Carat Ad Agency and Facebook force man to give up name for vanity URL
This is bad, really bad. The man’s name in question is “Harman Bajwa” — Remember his name is literally Harman...Read more...
http://www.tribbleagency.com/?p=6676Comments [0]
Ad Age: Facebook is the new Twitter
Although this article (http://bit.ly/4IRvTy) has a sensationalist subhead, there is only one line in the article that relates to that statement. I quote "our research shows that even more than Twitter, people are using social network status updates -- mostly Facebook -- for these same sorts of connections."
This is a theme I've been exploring for a couple of months now. Here's my original post from Nov. 11: Is Facebook the inevitable social portal? http://tinyurl.com/yjgv9ppPut simply, Twitter is going to go away. It's easy to figure out how to use it, but most folks can't figure out why to use it. Having been on twitter for almost two years, I love it but I notice the adoption rate over that time, despite Ashton Kutscher, is nothing compared to the rise in Facebook users. People get Facebook..it's about friends. Twitter is about business.
I have no doubt that Facebook will absorb all of Twitter's functionality soon; they just incorporated the retweet feature. And doubtless, everyone on Twitter already has a Facebook page. In fact, one person I follow, Matt Singly (@mattsingley) who has 32,000 followers on Twitter, posts to both Facebook and Twitter simultaneously.
That is the future.
We will tire of maintaining multiple tools. When I can port my fellow Tweeters to Facebook, and maintain those connections there, I will do so, I just hope I'll be able to retain the conversations and friends I've met on Twitter, because they represent a very diverse amalgam of brilliant, educated, humorous people and and I will miss them if they go away completely.
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This made my day. Thanks @Armano. Check into the Kaiser's Toilet in Munich via foursquare. Celebrate international toilet day.
The Kaiser's Toilet from Marcus Brown on Vimeo.
http://thekaiserstoilet.blogspot.com/2010/01/how-to-check-into-kaisers-toilet.html Heatherwhitelaird@yahoo.com
twitter.com/howlvenice
http://howlvenice.com/
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Taking Foursquare and Gowalla to the next level. Can you say Gowalla Dollars?
Yesterday, I read an interesting post by Gustav Söderström (@GustavS) on why Foursquare and Gowalla are kicking Google's butt. (Read the full post here http://bit.ly/7yD21j). And as a more than occasional user of both services--probably to the consternation of some of my friends, I can verify that that he made a number of excellent points: we do the work of creating places (brilliant), we take the action to check in (it's not automatic) so we are clear about what we're doing, the GPS on our phones is very accurate (for the most part) and getting better. But I think he missed a very vital point about these services which will help them achieve the tipping point of widespread adoption very soon: The Gaming Element. Here is what I posted to his blog:
I agree that these services will take off in 2010. They align perfectly with the social media model of sharing..the new form of ambient intimacy. But I think the "gaming" element is of major importance to the adoption rate and has been instrumental in helping these tools reach their adoption tipping point.People are proud that they have earned a certain status, whether it be a founder on Gowalla or Superstar on FourSquare. I constantly see twitter posts about attaining these levels. Personally, I feel neither tool has begun to leverage the potential there, though I did see Foursquare offer me a discount at a nearby restaurant when I checked into Emporio in Nolita last week--very smart. I'm thinking special offers, discounts, even Gowalla Dollars! It has a nice ring to it. It's got to be more than silly bags of swag, or badges. I'm sure restaurants, supermarkets, auto rental places..you name it..would be ripe for offering goodies to frequent visitors. Basically, the model would be Gowalla Honors or Foursquare Members Points. I bet you'll see that very soon. Too bad I don't work there; I'm sure the stock options will be very valuable shortly!
I agree that these services will take off in 2010. They align perfectly with the social media model of sharing..the new form of ambient intimacy. But I think the "gaming" element is of major importance to the adoption rate and has been instrumental in helping these tools reach their adoption tipping point.People are proud that they have earned a certain status, whether it be a founder on Gowalla or Superstar on FourSquare. I constantly see twitter posts about attaining these levels. Personally, I feel neither tool has begun to leverage the potential there, though I did see Foursquare offer me a discount at a nearby restaurant when I checked into Emporio in Nolita last week--very smart. I'm thinking special offers, discounts, even Gowalla Dollars! It has a nice ring to it. It's got to be more than silly bags of swag, or badges. I'm sure restaurants, supermarkets, auto rental places..you name it..would be ripe for offering goodies to frequent visitors. Basically, the model would be Gowalla Honors or Foursquare Members Points. I bet you'll see that very soon. Too bad I don't work there; I'm sure the stock options will be very valuable shortly!
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