executive creative producer at icrossing. I am constantly exploring the times and spaces in between things. This blog is to learn and share ideas around digital marketing and innovation and wherever else it may lead.
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trends
rock paper scissors with with a t-shrit?
In the Augmented Reality world, you can lose to a tshirt.
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a beautiful chart displaying the app store stats-thanks @om
The iphone app revolution just continues to blow the world away. But Droid is biting at iphone's heels. It's going to be an interesting year for mobile. http://bit.ly/6lXHQW
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Taking Foursquare and Gowalla to the next level. Can you say Gowalla Dollars?
Yesterday, I read an interesting post by Gustav Söderström (@GustavS) on why Foursquare and Gowalla are kicking Google's butt. (Read the full post here http://bit.ly/7yD21j). And as a more than occasional user of both services--probably to the consternation of some of my friends, I can verify that that he made a number of excellent points: we do the work of creating places (brilliant), we take the action to check in (it's not automatic) so we are clear about what we're doing, the GPS on our phones is very accurate (for the most part) and getting better. But I think he missed a very vital point about these services which will help them achieve the tipping point of widespread adoption very soon: The Gaming Element. Here is what I posted to his blog:
I agree that these services will take off in 2010. They align perfectly with the social media model of sharing..the new form of ambient intimacy. But I think the "gaming" element is of major importance to the adoption rate and has been instrumental in helping these tools reach their adoption tipping point.People are proud that they have earned a certain status, whether it be a founder on Gowalla or Superstar on FourSquare. I constantly see twitter posts about attaining these levels. Personally, I feel neither tool has begun to leverage the potential there, though I did see Foursquare offer me a discount at a nearby restaurant when I checked into Emporio in Nolita last week--very smart. I'm thinking special offers, discounts, even Gowalla Dollars! It has a nice ring to it. It's got to be more than silly bags of swag, or badges. I'm sure restaurants, supermarkets, auto rental places..you name it..would be ripe for offering goodies to frequent visitors. Basically, the model would be Gowalla Honors or Foursquare Members Points. I bet you'll see that very soon. Too bad I don't work there; I'm sure the stock options will be very valuable shortly!
I agree that these services will take off in 2010. They align perfectly with the social media model of sharing..the new form of ambient intimacy. But I think the "gaming" element is of major importance to the adoption rate and has been instrumental in helping these tools reach their adoption tipping point.People are proud that they have earned a certain status, whether it be a founder on Gowalla or Superstar on FourSquare. I constantly see twitter posts about attaining these levels. Personally, I feel neither tool has begun to leverage the potential there, though I did see Foursquare offer me a discount at a nearby restaurant when I checked into Emporio in Nolita last week--very smart. I'm thinking special offers, discounts, even Gowalla Dollars! It has a nice ring to it. It's got to be more than silly bags of swag, or badges. I'm sure restaurants, supermarkets, auto rental places..you name it..would be ripe for offering goodies to frequent visitors. Basically, the model would be Gowalla Honors or Foursquare Members Points. I bet you'll see that very soon. Too bad I don't work there; I'm sure the stock options will be very valuable shortly!
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The Best List of What's New and Exciting in the Digital Space: The Crunchies of 2009
The Crunchies are an awards ceremony sponsored by TechCrunch --if you're interested in anything emerging in the digital space, you should read it daily--that highlight the best start ups and new technologies for the year just passed. The winners, announced last night, are chosen by the online community of voters. This could explain why Facebook won best overall startup when at 6 years old, it certainly doesn't qualify as one. However, you can bet every single voter has a facebook acct and uses it daily! But the reason I am posting this is not so much because of the winners, but more because of the list of nominees. Watch these companies, they will certainly be playing a more dominant role in 2010..and start using them if you're not already. My list of recommendations is here:
- Bing
- Posterous
- Everything listed under Social Apps
- Foursquare/ Gowalla Tweetdeck
- Pandora
- Google Docs
- Google Wave (I'll be adding a post later today on the Googlization of the world!)
Sorry I have a strong aversion to Farmville and cannot recommend this though I know it's incredibly popular.
Best Technology Achievement:Backblaze
- Bing (Microsoft)
- Chrome OS (Google) (Winner)
- Google Wave
- PuSH
- Silverlight (Microsoft)
Best Internet Application:Animoto
- Dropbox(Winner)
- Groupon
- MOG All Access
- Posterous
- Yelp
Best Social App:
- Aardvark
- Brizzly
- DailyBooth
- Farmville(Winner)
- SocialVibe
- StockTwits
Best Bootstrapped StartUp:
- atebits (Tweetie)
- Shoes of Prey
- Tinychat(Winner)
- Wildfire Interactive
- wizehive
- Wufoo
Best Mobile Application:
- foursquare(Winner)
- Google Voice Gowalla
- Kindle for iPhone
- Skies of Glory
- Tonchidot
Best International:
- Amiando
- Jolicloud
- Playfish
- Spotify (Winner)
- TweetDeck
- vente-privee.com
Best Time Sink Application:
- Canabalt
- Civilization Revolution (iPhone)
- DailyBooth(Winner)
- I Am T-Pain
- Pandora
- Zoosk
Best Design:
- Animoto(Winner)
- Brizzly
- Chrome (Google)
- Clicker
- Facebook Mobile
- Threadsy
Best Enterprise:
- Amazon Web Services
- Atlassian
- Azure (Microsoft)
- Chatter (Salesforce) Google Docs/Office(Winner)
- Yext
Best CleanTech:
- CalStar Products
- Locust Storage
- Picarro
- Sappphire Energy
- Sun Run(Winner)
- Tendril
Best New Gadget:
- Apple Magic Mouse
- Barnes & Noble nook(Winner)
- litl webbookMotorola Droid
- Sonos S5
- Zune HD
Best Tech PR:
- Brew Media Relations
- LaunchSquad
- OutCast Communications
- PerkettPR
- Spark(Winner)
- SutherlandGold Group
Best Angel:
- Betaworks
- Chris Sacca (Lowercase Capital)
- Jeff Clavier (SoftTechVC)
- Ron Conway (SV Angel)(Winner)
- Y-Combinator
- Yossi Vardi
Best VC Firm:
- Accel Partners(Winner)
- Charles River Ventures
- Benchmark Capital
- Greylock Partners
- Sequoia Capital
- True Ventures
- Union Square Ventures
Founder Of The Year:
- Aaron Patzer (Mint)(Winner)
- Elon Musk (Tesla)
- Jack Dorsey (Square)
- Jeremy Stoppelman & Russ Simmons (Yelp)
- John Borthwick (Betaworks)
- Omar Hamoui (AdMob)
CEO Of The Year:
- Josh Silverman (Skype)
- Marc Benioff (Salesforce)
- Mark Pincus (Zynga)(Winner)
- Neil Young (ngmoco)
- Richard Rosenblatt (Demand Media)
- Tony Hsieh (Zappos)
Best New Startup Or Product Of 2009:
- Aardvark
- Bing (Microsoft) (Winner)
- Foursquare
- Hunch
- Milo
- Spotify
Best Overall Startup Or Product Of 2009:
- Android (Google)
- Facebook(Winner)
- ngmoco
- Zynga
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