the best presentation I've seen in a long time: Digital Strangelove or how I learned to stop worrying and love the internet
by David Gillespie, Acct. Director at Mclaren McCann
There are simply too many gems in here to mention them all, but a few that I can highlight:
We're confusing growth with growing up.Presenting the internet which was formally known as social media which was formally known as the internet.
Content is free. Attention is priceless.
Data is the bank. Meaning is the currency,
Now we operate in the Intention Economy.
Connect your audience and tell their story. Then they will tell yours. Because they will be the same.
